HIMSS is heading in to 2020 with a renewed focus, an evolved brand and a new digital influencer program. Together, these shifts in our approach will help HIMSS and the digital health community identify and nurture the opportunities to build what’s next for health.
Content as a Catalyst
Deliverables for this program will consist of a series of digital content campaigns and resources co-developed by HIMSS digital influencers and subject matter experts. Audiences can expect year-round multimedia content that spans healthcare topics, formats and perspectives shared across HIMSS content platforms:
- Video interviews and roundtables
- In-depth thought leadership articles
- Themed, topical, snackable content
- Influencer perspective collections
- Social polling, conversation threads
- More
Intended Impact
The aim for this program centers on a singular premise – enriching the digital experience for HIMSS members and audiences. All program campaigns, tactics and events over the next year will be in service of:
- Building momentum and awareness for applied innovation
- Elevating discourse addressing pressing challenges, notable successes, emerging opportunities
- Deepening collaboration through in-person, social networking
Follow + Shape the Journey
The collective value of the HIMSS digital influencer program increases exponentially when digital and social audiences engage with our influencers and their ideas. Want to get involved? Consider the following:
- Subscribe to the HIMSS digital influencer Twitter list (See below)
- Explore influencer highlights via HIMSS social channels
- Follow and engage with influencers via the hashtag #BeTheChange
- Share influencer social media posts with your audience
- Engage influencers in topics you care about
- Bookmark HIMSS Resources to check in on influencer contributions
- Consider an influencer as a guest for a digital, social, in-person engagement
Meet the Changemakers
At HIMSS we call influencers and the passionate communities who energize them changemakers. Changemakers are innovators who rigorously challenge the status quo in their journey to build a brighter health future for everyone, everywhere. Over the next year, the following changemakers will make up the inaugural class of HIMSS Digital Influencers:
- Chrissa McFarlane | Founder & CEO, Patientory
- Geeta Nayyar, MD, MBA | Executive Medical Director; General Manager of Healthcare & Life Sciences, Salesforce
- Jamey Edwards | CEO, Cloudbreak Health
- Jen Horonjeff, PhD | Founder & CEO, Savvy Cooperative
- Lygeia Ricciardi | Consumer Health Expert
- Matthew Fisher | General Counsel, Carium
- Mike Rucker, PhD | Chief Digital Officer, Active Wellness
- Rasu Shrestha, MD, MBA | Chief Strategy Officer & Executive Vice President, Atrium Health
- Stacy Hurt, MHA, MBA | Patient Consultant
- Vincent Keunen | CEO & Founder, Andaman7
(Click headshot to follow on Twitter)
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